the logo of wechat

the logo of wechat

Tuesday, October 11, 2016

Great Changes in Communications



Wechat made communications way easier than before.
In China, there is no Facebook, no Twitters, even no Google. Instead of those, for examples, we have Baidu as the search engine, Weibo as Twitter, Youku as Youtube. But things have started to shift since Wechat was created. Some of the features Wechat developed are so amazing that a lot of western apps are trying to copy them.

Wechat is a mobile text and voice messaging communication service app first released in January 2011. In just 3 years, Wechat has become one of the largest social networks in China. Since the day Wechat released, 1.1 billion accounts have been registered in total. As to the end of April this year, Wechat broke 700 million monthly active users and it has 570 million daily active users. Nearly 93% of people from Tier 1 cities in China use Wechat. 
Wechat is also successfully expanding its service in other countries such as India, South East Asia, and Latin America. The most recent number available shows that Wechat has over 70 million users outside of China. 55.2% Wechat users open it more than 10 times a day. Chinese adults spend an average amount of time of 40 minutes on Wechat every day.
  
As a very active Wechat user, I am very surprised to see these great statistic numbers. There are many reasons why Wechat is so popular. Just like iPhone redefined mobile phone, Wechat redefined the way of communications.
Different from text messages, Wechat messages are totally free under networks. You can send unlimited wechat messages or photos to anyone anywhere anytime paying no fee at all. By using Wechat, it cut down a great deal of the cost of making phone calls and text messages. With voice messages, you can express yourself more clearly. You will be able to share beautiful moments of your daily life with family members or friends immediately by sending photos or making video calls through Wechat.



  Wechat users are mostly young people. As showed in the picture, 86.2% users are between the age of eighteen and thirty-six. There are 1.4% users between the age of 51 and 60 and also 0.3% users over 60 years old. Wechat is convenient and easy to use. It gave older generations a good opportunity to learn how to communicate in a brand new way. For example, I introduced Wechat to my grandparents and taught them how to use its great functions. As my grandparents can chat with anyone anytime they want, they will not feel lonely when families and friends are not around.


Reference:
http://www.businessinsider.com/wechat-breaks-700-million-monthly-active-users-2016-4
http://expandedramblings.com/index.php/wechat-statistics/

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